{"title":"New Men","description":null,"products":[{"product_id":"aiden-premium-short-sleeved-shirt","title":"AIDEN | PREMIUM CLASSIC FIT SHIRT","description":"\u003ch3 data-start=\"105\" data-end=\"155\" style=\"text-align: center;\"\u003e\u003cstrong data-start=\"105\" data-end=\"155\"\u003eEffortless ease, tailored for the modern gent.\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"157\" data-end=\"360\" class=\"\" style=\"text-align: center;\"\u003e\u003cstrong\u003eThe Aiden Short-Sleeve Shirt\u003c\/strong\u003e combines timeless British style with breathable comfort. 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data-start=\"493\" data-end=\"518\"\u003eTailored Relaxed Fit:\u003c\/strong\u003e Structured enough to sharpen your look, relaxed enough for all-day wear.\u003c\/li\u003e\n\u003cli data-start=\"381\" data-end=\"862\"\u003e\n\u003cstrong data-start=\"594\" data-end=\"623\"\u003eLightweight \u0026amp; Breathable:\u003c\/strong\u003e Ideal for warmer days or layering under outerwear.\u003c\/li\u003e\n\u003cli data-start=\"381\" data-end=\"862\"\u003e\n\u003cstrong data-start=\"677\" data-end=\"699\"\u003eSmart Versatility:\u003c\/strong\u003e Pairs effortlessly with jeans, chinos, or trousers—casual or polished.\u003c\/li\u003e\n\u003cli data-start=\"381\" data-end=\"862\"\u003e\n\u003cstrong data-start=\"773\" data-end=\"793\" data-is-only-node=\"\"\u003eEveryday Staple:\u003c\/strong\u003e A refined go-to for the office, the weekend, or anything in between.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"864\" data-end=\"936\" class=\"\"\u003eWhere comfort meets confidence—the Aiden Shirt is your everyday upgrade.\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003e \u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003e \u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003cstrong\u003eSize Chart:\u003c\/strong\u003e\u003c\/p\u003e\n\u003ctable data-start=\"86\" data-end=\"578\"\u003e\n\u003cthead data-start=\"86\" data-end=\"150\"\u003e\n\u003ctr data-start=\"86\" data-end=\"150\"\u003e\n\u003cth data-start=\"86\" data-end=\"104\"\u003eSize (UK Men's)\u003c\/th\u003e\n\u003cth data-start=\"104\" data-end=\"117\"\u003eChest (cm)\u003c\/th\u003e\n\u003cth data-start=\"117\" data-end=\"131\"\u003eSleeve (cm)\u003c\/th\u003e\n\u003cth data-start=\"131\" data-end=\"150\"\u003eShoulder (cm)\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody data-start=\"213\" data-end=\"578\"\u003e\n\u003ctr data-start=\"213\" 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layer under a jacket with ease\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1069\" data-end=\"1162\"\u003eChoose enduring style—add this shirt to your basket today and elevate your everyday rotation.\u003c\/p\u003e","brand":"Alice Bennett London","offers":[{"title":"Red \/ XS","offer_id":54507528520021,"sku":null,"price":28.0,"currency_code":"GBP","in_stock":true},{"title":"Red \/ S","offer_id":54507528552789,"sku":null,"price":28.0,"currency_code":"GBP","in_stock":true},{"title":"Red \/ M","offer_id":54507528585557,"sku":null,"price":28.0,"currency_code":"GBP","in_stock":true},{"title":"Red \/ L","offer_id":54507528618325,"sku":null,"price":28.0,"currency_code":"GBP","in_stock":true},{"title":"Red \/ XL","offer_id":54507528651093,"sku":null,"price":28.0,"currency_code":"GBP","in_stock":true},{"title":"Red \/ 2XL","offer_id":54507528683861,"sku":null,"price":28.0,"currency_code":"GBP","in_stock":true},{"title":"Red \/ 3XL","offer_id":54507528716629,"sku":null,"price":28.0,"currency_code":"GBP","in_stock":true},{"title":"Olive \/ XS","offer_id":54507528749397,"sku":null,"price":28.0,"currency_code":"GBP","in_stock":true},{"title":"Olive \/ S","offer_id":54507528782165,"sku":null,"price":28.0,"currency_code":"GBP","in_stock":true},{"title":"Olive \/ M","offer_id":54507528814933,"sku":null,"price":28.0,"currency_code":"GBP","in_stock":true},{"title":"Olive \/ L","offer_id":54507528847701,"sku":null,"price":28.0,"currency_code":"GBP","in_stock":true},{"title":"Olive \/ XL","offer_id":54507528880469,"sku":null,"price":28.0,"currency_code":"GBP","in_stock":true},{"title":"Olive \/ 2XL","offer_id":54507528913237,"sku":null,"price":28.0,"currency_code":"GBP","in_stock":true},{"title":"Olive \/ 3XL","offer_id":54507528946005,"sku":null,"price":28.0,"currency_code":"GBP","in_stock":true},{"title":"Navy \/ XS","offer_id":54507528978773,"sku":null,"price":28.0,"currency_code":"GBP","in_stock":true},{"title":"Navy \/ S","offer_id":54507529011541,"sku":null,"price":28.0,"currency_code":"GBP","in_stock":true},{"title":"Navy \/ M","offer_id":54507529044309,"sku":null,"price":28.0,"currency_code":"GBP","in_stock":true},{"title":"Navy \/ L","offer_id":54507529077077,"sku":null,"price":28.0,"currency_code":"GBP","in_stock":true},{"title":"Navy \/ XL","offer_id":54507529109845,"sku":null,"price":28.0,"currency_code":"GBP","in_stock":true},{"title":"Navy \/ 2XL","offer_id":54507529142613,"sku":null,"price":28.0,"currency_code":"GBP","in_stock":true},{"title":"Navy \/ 3XL","offer_id":54507529175381,"sku":null,"price":28.0,"currency_code":"GBP","in_stock":true},{"title":"Grey \/ XS","offer_id":54507529208149,"sku":null,"price":28.0,"currency_code":"GBP","in_stock":true},{"title":"Grey \/ S","offer_id":54507529240917,"sku":null,"price":28.0,"currency_code":"GBP","in_stock":true},{"title":"Grey \/ M","offer_id":54507529273685,"sku":null,"price":28.0,"currency_code":"GBP","in_stock":true},{"title":"Grey \/ L","offer_id":54507529306453,"sku":null,"price":28.0,"currency_code":"GBP","in_stock":true},{"title":"Grey \/ XL","offer_id":54507529339221,"sku":null,"price":28.0,"currency_code":"GBP","in_stock":true},{"title":"Grey \/ 2XL","offer_id":54507529371989,"sku":null,"price":28.0,"currency_code":"GBP","in_stock":true},{"title":"Grey \/ 3XL","offer_id":54507529404757,"sku":null,"price":28.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1065\/3145\/5317\/files\/1_a7bccade-7e0b-47f0-b901-cf6cfbf52beb.jpg?v=1785508349"},{"product_id":"riverton-modern-linen-shirt","title":"RIVERTON MODERN LINEN SHIRT","description":"\u003ch3 style=\"text-align: center;\" data-section-id=\"whu8ms\" data-start=\"107\" data-end=\"158\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"111\" data-end=\"156\"\u003eEffortless Elegance, Tailored for Comfort\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp style=\"text-align: center;\" data-start=\"159\" data-end=\"529\"\u003e\u003cstrong\u003eThe Riverton Modern Linen Shirt is where refined elegance meets casual style.\u003c\/strong\u003e Crafted from breathable, soft fabric, it ensures comfort throughout the day—whether at the office, enjoying leisure time, or out for dinner. 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