Privacy Policy

Privacy Policy

Last updated: July 26, 2026

At Alice Bennett London, we value your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our website, place an order, or otherwise interact with our services.

By using our website, you agree to the practices described in this Privacy Policy.

1. Information We Collect

We may collect the following categories of personal information:

Information you provide directly

  • Full name

  • Billing and shipping address

  • Email address

  • Telephone number

  • Payment information (processed securely by our payment providers)

  • Account information (if you create an account)

  • Messages sent to customer support

Information collected automatically

When you visit our website, we may automatically collect:

  • IP address

  • Browser type

  • Device information

  • Operating system

  • Website usage data

  • Pages viewed

  • Time spent on our website

  • Referral source

  • Cookies and similar technologies

2. How We Use Your Information

We use your personal information to:

  • Process and deliver your orders

  • Process payments securely

  • Provide customer support

  • Communicate regarding your order

  • Improve our website and customer experience

  • Prevent fraud and unauthorized activity

  • Comply with legal and tax obligations

  • Send marketing communications where you have provided consent or where permitted by law

3. Legal Basis for Processing (GDPR)

If you are located in the European Economic Area (EEA) or the United Kingdom, we process your personal information based on one or more of the following legal grounds:

  • Performance of a contract

  • Compliance with legal obligations

  • Legitimate business interests

  • Your consent (where required)

4. Sharing Your Information

We never sell your personal information.

We may share your information only when necessary with trusted third parties, including:

  • Shopify (our ecommerce platform)

  • Payment providers

  • Shipping and logistics partners

  • IT and website service providers

  • Analytics providers

  • Marketing providers (where applicable)

  • Legal or governmental authorities where required by law

These providers are contractually required to protect your personal information.

5. Shopify

Our store is hosted by Shopify Inc.

Shopify processes certain personal information in order to operate our online store, process payments, provide fraud prevention, and improve its services.

More information can be found in Shopify's Privacy Policy.

6. Cookies

Our website uses cookies and similar technologies to:

  • Keep the website functioning properly

  • Remember your preferences

  • Improve website performance

  • Analyze website traffic

  • Measure advertising effectiveness

Where required by law, we will request your consent before placing non-essential cookies.

You can manage or disable cookies through your browser settings.

7. Marketing Communications

If you subscribe to our newsletter or otherwise consent, we may send promotional emails regarding products, offers, or updates.

You may unsubscribe at any time by clicking the unsubscribe link included in our emails.

8. Data Retention

We retain personal information only as long as necessary to:

  • Fulfil your orders

  • Provide customer support

  • Meet legal, tax, and accounting obligations

  • Resolve disputes

  • Enforce our agreements

When personal information is no longer required, it will be securely deleted or anonymized.

9. International Transfers

Some of our service providers may process your personal information outside your country of residence.

Where required, we ensure that appropriate safeguards are in place, including the use of Standard Contractual Clauses approved by the European Commission or other legally recognized transfer mechanisms.

10. Your Rights

Depending on your location, you may have the following rights:

  • Right to access your personal information

  • Right to correct inaccurate information

  • Right to request deletion

  • Right to restrict processing

  • Right to object to processing

  • Right to data portability

  • Right to withdraw consent

  • Right to lodge a complaint with your local data protection authority

To exercise any of these rights, please contact us using the details below.

11. Security

We use appropriate technical and organizational measures designed to protect your personal information against unauthorized access, misuse, loss, or disclosure.

While we strive to protect your information, no method of electronic transmission or storage is completely secure.

12. Children's Privacy

Our website is not intended for children under the age of 16.

We do not knowingly collect personal information from children.

If we become aware that personal information has been collected from a child without appropriate consent, we will delete it promptly.

13. Third-Party Links

Our website may contain links to third-party websites.

We are not responsible for the privacy practices or content of those websites. We encourage you to review their privacy policies before providing any personal information.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements.

Any updates will be published on this page together with the revised "Last updated" date.

15. Contact Us

If you have any questions regarding this Privacy Policy or wish to exercise your privacy rights, please contact us at:

Email: info@alicebennettlondon.com

We will respond as soon as reasonably possible and in accordance with applicable data protection laws.